Besides creating impactful films, Satish Kaushik wants the theatre to reclaim its lost sheen, so that it regains its position as one of the strongest mediums of entertainment. Satish Kaushik opines that Bollywood celebrities can help theatre in garnering more footfalls. His recent plays Salesman Ramlal and Mr & Mrs Murarilal got a resounding response when staged in Delhi, Mumbai, Kolkata and Chandigarh. He wants the reach of live theatrical acts to go beyond metropolitan cities.